The Pace Of Change

One thing for sure is that Digital Marketing is changing extremely fast!

If you go back just twenty years, Amazon was a struggling online book store and everyone was frightened to add their credit card details on a website.

Fast forward to early 2021 and with people trapped in their homes due to Covid restrictions…the online world is one of the few areas of the economy expanding.

But what has changed to get us to this point?

Back in those dark days of the late 90’s if you wanted to recruit Digital Marketing skills, you proably taked to the IT department.

Indeed, I talked to Doug Bates of Intelligent People (recruiters in the Digital Marketing space in the U.K) and he told me that he “accidentally” got into Digital Marketing because he was recruiting IT people. He had a call with a client one day who told him he needed Digital Marketing skills.

Back then you hired a Digital Marketer and that person did all of the digital work.

Researching The Potential

But Doug was clever and he did some research. He read about the extreme canges and technological advances due in Digital Marketing and pinned his colours to the Digital mast.

What a great decision.

As the job roles became more and varied and as greater and greater use of technology gained a foothold in Digital Marketing, the online world changed totally.

eMail autoresponders, automated funnel builders, eCommerce technology, credit card processing becoming widely available, growth hacking techniques, advanced CRM and metrics software, the rise and rise of social media are just come of the things that have contributed to the inexorable rise of Online Marketing. Indeed to the point where nowadays, we shop mainly online.

Covid-19’s Contribution

Yes, of course the pandemic has contributed and accelerated the move to online shopping and eCommerce, but it was happening in any case.

Doug recalls those early generalist online marketing vacancies he filled.

“They were all generalists”, he smiles.

However, look at the requirements lis in early 2021 and you will see a whole plethora of different skills being hired by massive Digital Marketing departments as billions of dollars are traded online.

Current Skills

The range is quite remarkable.

From Chief Marketing Officers to Digital Director roles.

From Growth Hackers to Social Media specialists

From eCommerce technicians to strategists

From Product Management specialists at all levels to CRM experts who plan the customer journey and customer retention.

To start up specialists through UX designers to eMail Marketing writers and technologists.

The list of skills is almost endless.

Is there a career there for you?

Well if you are not scared by but prepared to embrace and maximise the use of the emerging technologies – yes!

The younger generation do embrace such technology and strategies and they are loving it and pushing the boundaries ever further.

It’s all so much fun!

And, now…a history of Executive Search

Author: Tracey Gamble

Tracey is a Digital Marketer of some 20 years standing. She is expert in Funnel building, eMail marketing and growth hacking

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